Why Traditional Web Advertising Doesn’t Work For Mobile in One Screenshot

 

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Really, Publishing Executive?

Because it delivers no value to anyone:

Readers, advertisers, or publishers.

 

 

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Joe Ripp on How Time Inc. is Transforming from a Magazine Company to Media Co

This is a 25 minute keynote address at a media conference, so make some popcorn.

Some of it is a list of talking points to please Wall Street, but a lot of it is right on.

A lot of what he says are things that I have talked about, some are hauntingly similar to the speeches I gave to my editors at Hanley Wood.

A few takeaways:

1. Print his not going away, but it is increasingly irrelevant to how people live their lives. It is declining 5-10% per year.
(This is consistent with what I have seen in the construction media space, both B2B and B2C; digital is increasing about 15-20%/year).

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Why the web made editors’ jobs harder

Replica of Guttenberg printing press from wikipedia
Replica of Gutenberg printing press from wikipedia

When Gutenberg invented the printing press, he made the job of making books a lot easier. The Monk monopoly on bookmaking was over, so it sucked to be a monk. Fortunately, monks learned how to make really good beer, and in the long run, that is a good thing, because beer is good. Because the job of making books was made easier, the portable book was born and soon after the precursors of newspapers. With portable books and newspapers came the occupation of editor. (I am not sure if more beer and more editors are a causal or correlational Continue reading

App users are fickle, bored—and a pretty good opportunity

Nielsen’s App Playbook is a survey of almost 4,000 app users on both smartphone (~3,700) and tablet (~1,000). It set out to document usage behavior for mobile apps as opposed to mobile web use. They found that people download more apps than they need (only using about a quarter of those they download), but Continue reading

Another Digital Disrupter Taking Aim at Print

A couple of posts ago, I quoted an acquaintance of mine named Sean Griffey. Sean started Industry Dive, a mobile B2B media company in DC  a few years ago and they have been adding verticals lately. They are up to nine right now. This contrasts with print B2B media companies who are shuttering magazines or cutting frequency. As most of you know, growing is usually better than shrinking in the business world.

I recently read an article by Bill Mickey on foliomag.com about another digital B2B publisher with print in its crosshairs: Aggregate. This company just secured a pile of cash Continue reading

Two Lessons From ‘Science’s Digital Transformation

This article: A Digital Transformation for Science in the Columbia Journalism Review, illustrates a couple of important aspects of the digital-first movement in magazine-land.

  1. Individual contributors: If you want your job to continue, you need to stay relevant.
  2. Managers: When you inevitably have to lay people off, TALK to your staff about it as soon as it happens.

The gist of the article:
To reach out to a new generation of scientists, Science (correctly) wanted to become a digital-first media company. They brought in someone who had run a transition at Nat Geo, and they moved forward with it. Continue reading

Top Ten Reasons To Eliminate Images From Email Newsletters

IMG_1928Newsletters are a fantastic way to connect with your digital audience. They are like the magazine of the digital world (Digital magazines are NOT the magazine of the digital world, but that’s another topic altogether). Because we call them newsletters, we treat them like print newsletters: a couple of columns, photos, and a lot of text. We assume that readers will want this because that’s what we have fed them in print-world.

I am throwing down the gauntlet and saying that it is wrong. Here are ten reasons to NOT use images in your email newsletters.

1. They load faster
Nothing slows down quick-hit info packets like slow-to-load content slugs. Worse, if your overworked producer is taking shortcuts and not optimizing the images for email (reducing the resolution, sizing the image properly, etc.) the content slug gets even logier.
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