Better Search Coming Soon for App-Store: Related Keywords

Most people find apps by browsing the various app stores. The second most common way is through word of mouth (Facebook is the new ‘word-of-mouth). This is why I have said for a long time that responsive design websites are a better investment than apps—because Google is so good at getting users to information solutions. Also, building a website is cheaper than building an app.

Now, according to  SearchEngineLand.com, Apple is getting with the program and looking to improve their search. Their first run at maps left a lot to be desired, as has their search function within the App Store. I suspect over time, App Store search will improve enough to make it a non-issue. This looks to be the first step.

Read more at SearchEngineLand.comApple Broadening App-Store Search With Related Keywords.

Advertisements

Web 3.0: Website, Web of Sites, or Trolling Like a Pirate?

Forget about controlling a corner of the web; put your stuff where the readers are

I have long thought that the best way to build a web presence was to embrace reality rather than compete with it. YouTube is better at video serving than I am. Blogger, Tumblr, and WordPress make consistent pages on a more stable platform than a series of HTML pages that I can build in Dream Weaver. iTunes can distribute a home made radio or TV show for me. Flickr and Picasa will host my photos and give me slideshows. And why would I try to build a forum community, when there are already communities at Facebook, LinkedIn, and Twitter?

If you can’t beat them, join them
And there are bazillions of other third-party sites that can solve problems for you right now for zero investment. SmugMug allows you to open a professional photography store. Google allows you to

Continue reading

How To Use Google Insights to Write Heds, Deks, and Ledes

Steady web traffic comes from knowing what people are looking for and having web pages waiting for them.

UPDATE: GOOGLE INSIGHTS HAS BECOME GOOGLE TRENDS. THE INTERFACE IS SIMILAR, BUT A LITTLE DIFFERENT;  THE LESSONS IN THIS ARTICLE ARE STILL VALID, THOUGH.
[12/12-ish]

Back in the 20th century, newsstands were the default distribution channel. Heds and deks could be written to entice newsstand browsers.

Here in the 21st century your heds and deks still need to entice newsstand browsers, its just that the browser is Firefox, Safari, or Chrome; and the newsstand is The Google. Instead of writing heds and deks to entice people who browse at Barnes & Noble, you need to write heds and deks for people who search on The Google.

That is the new reality of the digital newsstand — it is based on search, not browse.

In The Old World (print), heds, deks, and ledes tell readers what the article is about, why it matters, and if the article is worth the readers’ time to jump in.

In The New World (digital), Heds, deks, and ledes need to do all that and more. They are like billboards on the information superhighway, putting you on The Google road map so that readers can find information.

To do their job, heds, deks, and ledes on the web need to have plenty of relevant keywords to represent the many search possibilities flowing through The Google.

Continue reading